An oversized '90s icon turns up the volume in the
Nike Air Max BW Ultra Bright Crimson/White/Black/Atomic Pink of
Nike Shoe. Named after the extra-large Nike Air unit in its heel, or "Big Window", this classic gets updated with an ultralight, cored-out midsole for a featherweight feel.
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Benefits / THE ORIGINAL GETS LIGHTER
Mesh upper for enhanced breathability
No-sew synthetic overlays for a sleek, seamless look
Cored-out Ultra midsole provides lightweight comfort and flexibility
Max Air heel unit for maximum cushioning
Updated molded heel counter for comfort and a soft feel
Nike Air Max Origins
Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.
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